06 Ultimate Consumer Habits Which Leads to Sustainable Clothing Brands

Sustainable Clothing brands

The ethical and sustainable clothing brands is now in reach of every ordinary consumer of fashion world. There was time when fair trade clothing was not enough cost-effective that everyone can’t afford it easily. As there is a huge cost involve while developing ethical and sustainable clothing brands bulk production. This is why, an ordinary consumer, despite of willingness to pay such eco-friendly products, couldn’t buy it conveniently. So, they are forced to restrict themselves in unethical brands. And these brands are not only damaging the environment as well as hurting the labor laws too. As per the recent survey facts and figures, the Bangladesh is the second largest garment producer of the world. But its labor is earning an average 21 US cents/hour in most of the textile and garments factories. China is the largest garments manufacturing country of the world. And its worker is getting 93 US cents/hour.

In one year, there are almost +130 million garments are producing in worldwide. Whereas, the cargo ship which takes these garments from producing countries creates as much pollution as fifty million cars create.  It proves that from garments material sourcing till dispatch of readymade garments. Each and every step is becoming the sources of greenhouse gases. So, the vision of sustainable clothing is becoming a dream. Although every one of us knows this thing that how much important the sustainable clothing brands are. And how much it is compulsory in our daily wearing habits. But unfortunately, most of us don’t want to bother to change their lifestyle and purchasing habits.

Why Sustainable Clothing Brands?

The devastating story of our fast fashion craze is endless. Every day, we learn something new about the consequences of fast fashion industry. As these are not only damaging our economy but also bringing human and other species lives at stake. And due to this, there were so many incidents which were reported in Asian manufacturing countries in near past. Moreover, 70 million trees are continuously cutting just because of the fast fashion industry. And it also considers on the top (after Agriculture industry) of water consuming industry. Almost 20,000 liters water is required to produce 01 kg cotton. And the same amount of water is required to produce a denim jeans pant. Which is lying useless in our wardrobe for the whole year?

As per Wall Street Journal, 70% to 80% clothes remain unworn. Whereas the average life span of fast fashion is 35 days only. This is why; the demand of garments is increasing by every passing day. The famous brand Zara introduces 24 new garment collections every year. This figure proves this thing the garments fashion span is getting shorter day by day. It means the fast fashion lover wears these clothes less than 10 times and then it lye in their closets as useless. On the other hand, millions tons of garments consider as waste garments and throws away to dump into landfill. Keeping in view the current scenario, the following are some simple and cost effective measures. With the help of which, we can get out from this situation without spending any extra amount on it. And the dream of eco-friendly sustainable clothing brands wardrobe can be fulfilled.

Vintage Clothing:

If you really want to do something for your planet then your words as well as your actions should prove this thing too. Vintage clothing is a best way through which you can easily contribute towards sustainable clothing brands vision. By the passage of time, the awareness and importance of vintage clothing is increasing amazingly. Now you can have plenty of stores in vintage clothing in your area. Even you can get these types of eco-friendly and sustainable clothing via online too. If you are a bit creative then you can easily modify these clothing as per your desired fittings and style. Or even you can make it trendier by cutting and adding something on it. So, by putting some efforts, no one can even judge that you are wearing out dated clothes with nominal amount.

Clothes for Rent:

We all have few clothes which we bought for some special events. Although we wore the same on the particular event yet after that it’s lying useless in our wardrobe for years. Such fancy clothes are not only costly but also can’t be used for ordinary functions. So, you feel normally hesitate to wear the same and hang it as it is in your wardrobe. I am sure while reading these lines, you all are thinking about those clothes which you are truly fit into that category. So, instead of spending too much on these clothes, it is more appropriate to rent such clothes from the company. As there are so many companies which are offering very elegant clothing for daily basis rent.

So, you just go and get the clothes and once the function is over, you can return it to them. This thing not only save your money but you can also have variety of cloth options for upcoming occasions.

Water Pollution through Washing:    

All the synthetic clothes release microfibers in every wash which pollute our lakes and rivers. Since the usage of synthetic materials (like polyester) is increasing so every wash of these clothes is polluting our land. The researchers done study on Californian and Indonesian local fish markets in year 2015. And the study proved this thing that one quarter of fish purchased from local market contains plastics in its abdomen. Every cloth doesn’t require wash after every 01 or 02 wears. As there are so many clothes like denim garments which can wear for more than 05 to 10 times. So, we need to really care about this thing too that washing of every cloth is not necessary. Because it’s not only wasting the clean water but also contaminating our water reserves too.

Prefer Quality over Quantity:

The horrifying speed of increasing amount of waste clothes in every minute is a warning for every fashion lover. It’s really unbelievable that Hong Kong is creating 360Kg waste clothes after every 02 minutes. Whereas, an average American citizen discards an average 36.7Kg clothes every year. The similar situation you can also find in UK and rest Europe. The more than 85% waste clothes quantity is normally dumps into landfill. Out of which, almost 80% clothes were still in a position to reuse it. But the speed of fast fashion doesn’t allow us to look back on the garments which we bought few weeks back.

So, keeping in view the above situation, the best solution is to prefer quality over quantity. We should think differently while buying any clothes. During buying, we should ask from ourselves that how many years we could wear this garment? And for this, we need to be more careful while selecting any garment. If our selection is less trendy and looks more moderate then we can easily use it years to years. Because the trendy clothes don’t looks nice after a particular time span. If we follow this then we can not only develop a sustainable clothing wardrobe. But it will also save our money which can be used for some other productive matters.

Informed Decision:   

The ignorance kills you in every walk of life. So, if you are not well informed about your surroundings then you can’t be an intelligent buyer. To move smartly into a society one should have appropriate information about what is in and what is out. And for this, you should have good social interaction or good research and analytical skills. As this will definitely help you out while making any vital decisions towards affordable ethical sustainable clothing brands. If someone is not appropriately inform about day-to-day innovations or recent alternatives of sustainable clothing brands. Then inspite of having good intentions in buying, he can’t be able to make a better choice of slow fashion brands. So, we can say that grabbing information is also a prerequisite step in eco friendly sustainable clothing brands decision.

When we talk about information, it means we should have complete information about good and bad brands. We should update ourselves both ethical as well as unethical brands. So, while taking buying decision it keeps help you out from all aspects.

Revival of Fixing Attitude:

The fast fashion brands are not only ruins our environment but it also lowering the product quality standards. Since the fashion span is very short so everyone is just focusing on production quantity timelines. And nobody is focusing the product quality parameters; this is why the quality standards don’t meet properly. And due to this, we keep aside some of our clothes because its buttons are broke or having small hole. As these types of small issues can be tackle by your own. If you can’t do the same by your hands then you can even get it repair from the mending people too. So, by putting small efforts or time, you can give new life to your clothes and take them out from waste clothes category.

Closing Lines:

Sustainable clothing brands are not a daydream even then if you feel that you can’t afford the same. Then the above simple and long lasting suggested alternatives for toxic free and eco-friendly sustainable clothing brands are for you. So, if you have a willingness to develop a better green world. Then you have to start working from your own personal wardrobe with sustainable clothing brands. Once you done it for your own then definitely you should think about your surroundings for the same pattern. So, in short words, we could say that the need of the time is to become an ethical consumer. As sustainable clothing brands are already in the market but we are still lacking ultimate ethical consumer of these products.

Author: admin

Fakhar is a textile professional with more than 15 years of experience in the fields of Marketing, Merchandising, Sourcing, Liaison, Training & Development, Industrial Relations. Being a keen observer, he constantly tracks the textile innovations and other notable events. And whatever he thinks, is interesting and informative, share the same along with his own understanding and opinion. He loves book reading, cricket and chess.

93 thoughts on “06 Ultimate Consumer Habits Which Leads to Sustainable Clothing Brands”

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