Why Sustainability in Fashion Industry is Essential

Why Sustainability in Fashion Industry is Essential

Sustainability is a big and productive step towards economic reform. The toxic rivers/lakes, cancer-causing pollution levels and mass water shortages became a big challenge for the future world. Sustainability is no more a dream but a practice which pushed 2000 factories to implement corrective action through its Green Supply Chain project. It’s a complete guideline that how does one can use the natural resources without impacting external environment. And for this, the manufacturing facilities are trying various methodologies to maintain equilibrium, by minimizing exploitation of natural resources.

Big companies/brands have the power to influence the beginning of a supply chain. And they can also ensure this thing that both working conditions and materials sourcing reach a high ethical standard. And the positive thing is that they are doing good job for this as The Pulse of the Fashion Industry Report proved this thing that the big players performing good as compare to mid size and smaller companies. Even then, the big names need to do much more because they are one who damaged the environment the most.

Companies Sustainability Initiatives:

A number of clothing companies including M&S, Asos, Levi Strauss, Nike, Kering and H&M have all strive to ensure this thing that the 100% cotton which they will use for the garments should come from sustainable sources by 2025. Similarly,The VF Corporation’s brand named Wrangler has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices. Here we should also mention the productive efforts of renowned jeans brand “Levi Strauss”. As it is pledging USD 350,000 to develop innovations in the apparel supply chain. The less water intensive products, expansion of a normal indigo dyeing facility and developing wastewater treatment solutions more accessible to artisan workshops are also part of this part of this project.

H&M also took some major steps in this area and their new conscious exclusive collection and their conscious choice range. H&M’s conscious exclusive collection is normally launched every April and pushes forward in both sustainability and style. The Collection features pieces made from the pioneering sustainable material BIONIC®, a polyester made from recovered plastic from our shorelines; a productive and healthy step for protecting our oceans from plastic pollution. Moreover, H&M has announced to share their product’s (Conscious Exclusive Ladies collection) manufacturing journey with us. And everyone can read about the materials, the factories where the garments were made and much more at their official website www.hm.com.

Sustainability Gains:

In the future, it will be really interesting to see that how more brands (especially mid size and small companies) will come and join the sustainability as part of their core social, economic and moral responsibility. And this would be the time to see that how it will affect the overall fashion industry. Along with that, the end user also has an obligation to be sustainability aware. Because, the understanding of sustainability in the young experts will make them the game changers. And the hope for the transformation of the industry can be possible in the next decade.

Author: admin

Fakhar is a textile professional with more than 15 years of experience in the fields of Marketing, Merchandising, Sourcing, Liaison, Training & Development, Industrial Relations. Being a keen observer, he constantly tracks the textile innovations and other notable events. And whatever he thinks, is interesting and informative, share the same along with his own understanding and opinion. He loves book reading, cricket and chess.

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