Fashion is changing in every moment but fortunately, it couldn’t change the denim jeans wearing culture. As it still remains intact till to date and attract its consumers in the same way. Although the denim clothes pattern/looks changes with the passage of time yet the base material and themes are still identical. Keeping in view the consumer’s constant high demand, the fashion guru’s added different contents like Viscose, Modal and Lyocell etc. in the main fabric to give rich and gorgeous look and hand feel of the denim fabric. These types of fabrics are broadly use by the famous brands of the fashion wears all over the world. As these cellulosic fabrics are the main causes of tress cutting which we already discussed in our previous article Fashion Fabrics and Forests Sustainability.
Denim Companies towards Sustainability:
Due to rapid change in fashion and consumer’s liking and disliking, the denim fabric’s contents modified as per the requirements of consumers and fashion drift. But sooner everyone realize this thing that we are playing with our natural environment by cutting millions of trees due to our fashion craze. After realizing this bitter reality, the key fashion denim players play a positive step towards environment revivals. They join hands with the environment companies like Canopy, ZDHC and Greenpeace etc to sustain a world’s environment.
For this purpose, the main five denim brands have took the initiatives to make their denim and other productions more sustainable and environment friendly. The efforts of these companies to make the world better and greener are much appreciable. The below are five environment friendly champs:
LEVI’S (LEVI STRAUSS & CO.):
The Levi’s make endless efforts towards saving the water into their productions through groundbreaking water-saving techniques. They are working extensively toward their garment washing techniques to use less water for their recent and upcoming productions. The company’s new steps towards employees leaves policy is also a positive step towards this journey.
VELOUR BY NOSTALGI:
In early January, this famous Nordic brand received the Nordic ecolabel license after creating jeans that is meeting 99% of the desirable label demands. Their sustainable jeans articles is conforming the environment friendly standards against dangerous chemicals, pollutant, endocrine disruptors or Heavy Metals. Moreover, they establish a healthy working environment for its company’s employees.
WRANGLER:
They are one of those who already followed the environmental friendly steps since 2007. And as per the brand, in December,2017, they claim of saving three billion liters of water for last ten years. It’s a big step towards environment because the people who are in denim industry know this thing that saving water from washing process is really difficult.
PVH CORP:
As everyone knows this renowned group which introduced well established brands like Tommy Hilfiger and Calvin Klein. They have already announced and joined the environment friendly organizations to sustain the world from toxin, hazardous chemicals, heavy metals etc.
VF CORP:
VF Corp’s has already launched a pilot program. The said program is helping the US cotton farmers reach the next level in sustainable growing practices. Moreover, they declared partnership with the Paradigm for Parity coalition in recent December. And the main purpose of this union is to achieve gender equality throughout the company by the year 2030.
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