From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.
From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.
Forest Sustainability:
The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”
Canopy & USFIA Partnership:
The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.
So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.
Last year Stella McCartney partnered with environmental non-profit Canopy to encourage clothing companies to stop sourcing fabric from ancient and endangered forests.
Thanks for the update but as per my information, Stella McCartney joined the Ethical Trading Initiative (ETI) in 2012 and they have partnered with Canopy since 2014.
By way of introduction, I am Mark Schaefer with Nutritional Products International (nutricompany.com). We serve international and domestic manufacturers seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you to discuss the possibility of expanding your distribution reach. We provide expertise in all areas of distribution, and our offerings include the following: * Rapid entry into the U.S. market. * Purchase Orders * FDA Regulatory Compliance * Active accounts with major U.S. distributors and retailers. * Our proven sales force has public relations, branding and marketing all under one roof. We maintain active business relationships with over 200,000 distribution outlets across the nation, and we have a direct line of contact with executive-level buyers. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States thus giving your brand a fast track to market in a professional manner. Please contact me directly at 561-544-0719 or by replying, so we can discuss your brand further. Kind Regards, Mark Schaefer, Director Of Global Procurement, Nutritional Products International, 101 Plaza Real S, Boca Raton, FL 33432, Office: 561-544-0719
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