From fashion to environment, everything is changing drastically. The awareness of environment condition updates reaches us not so often. So, every new update from environment friendly people/organizations increases our concerns towards eco-friendly environment dream. We are wasting countless forest tress for our fashion craze. As these trees are being used in the manufacturing of dissolving pulp to produce fabrics like Viscose, Modal and Lyocell. These are the fabrics which are extensively use by the famous brands for the fashion wears. As per the research findings, More than 120 million trees are cut every year for cellulosic fabric. And, the pulp production will be double by 2050.

From last three and half years, the CanopyStyle campaign, which is partnering with fashion brands, fashion designers and their viscose suppliers to keep the world’s endangered forests out of the rayon/viscose clothing. The Canopystyle’s campaign is with a motto that being stylish doesn’t have to cost the earth. The Canopystyle environmental friendly initiatives become the fastest moving environmental step in apparel industry. And now in such a short time period, the 100 famous fashion and apparel brands (H&M, C&A, M&S, Levi’s, Inditex/Zara, ASOS, VF Corp and many more) who have already signed on to the fastest-pace environmental initiative and became the part of this environment friendly cause.

Forest Sustainability:

The Canopy and the United States Fashion Industry Association (USFIA) have decided to work together to keep the global endangered forests out of the US fashion supply chain. As per the president of USFIA, Julia K Huges, “Several of our members are part of the CanopyStyle initiative already. And we look forward to propelling Canopy’s positive impact in the rayon and viscose supply chain even further in the US marketplace.”

Canopy & USFIA Partnership:

The Canopy (not-for-profit environmental organization) has deep expertise in supply chain management. It collaborates with more than 750 companies around the world to develop innovative solutions to make their supply-chains more sustainable. And it helps to protect the world’s remaining ancient and endangered forests. Whereas, the USFIA has more than 200 members who are doing businesses globally and are champions on global trade issues.

So, everyone from the industry is expecting that this alliance will give the opportunity to the importers to make sure this thing that rayon and viscose fabrics from controversial sources will not be the part of their supply chain. Along with that, this alliance will also support to develop and introduce new products methodologies through innovative technologies. And this will ultimately support the fashion and environment to develop such alternatives like straw and recycled clothing which would recover the environment too.

Author: admin

Fakhar is a textile professional with more than 15 years of experience in the fields of Marketing, Merchandising, Sourcing, Liaison, Training & Development, Industrial Relations. Being a keen observer, he constantly tracks the textile innovations and other notable events. And whatever he thinks, is interesting and informative, share the same along with his own understanding and opinion. He loves book reading, cricket and chess. View all posts by admin