The sustainable or eco-friendly shopping is becoming the main preference of today’s consumer. Thanks to the environment-friendly people who enforce us to think a bit about the nature during our day-to-day shopping habbits.  And this thing also enforced the brands to strictly follow the standards which are in favor of our planet and people. As we already highlighted the sustainability efforts of few denim and other fashion brands  in our previous articles. But here we want to disclose some of the best UK based online shopping stores and their positive efforts towards sustainability. And after reviewing their efforts towards green world, we will realize that why sustainability is essential in our daily life. And why the importance of careful buying is obligatory in consumer behavior.

When we talk about sustainability in online shopping business then we are going to expand its scope and benefits. Since the online shopping business has global clientele access so it could enforce its global clients to buy wisely. And why he/she should prefer quality over quantity. And obviously it would also be blessing of those client who want to buy ethical. But their local surroundings are not offering such products/services. So the sustainable shopping desire also became much easier and approachable for them because of its globally presence and serviceability.

Sustainable Online Shopping Stores:

Here we have explored UK based best eco-friendly online shopping stores which are offering both apparel and personal grooming items. And the interesting thing which I want to share with you that most of the below stores are owned by female. The way they manage both business and environment activities is much appreciable and a benchmark for the followers.

1. Gather and See

Founded by Alicia Taylor and Stephanie Hogg, the most stylish and ethical online shopping platform which really care about fashion, style along with people and planet. Their eco-friendly brands have proper monitoring while in production. As they really care about the water and electricity consumption during product development process. And currently its eco-friendly products are using bio gradable packaging due to zero waste policy. The company emphasize on worker’s equality and transparency in each and every step of material sourcing.

2. Reve en Vert

The Rêve En Vert online shopping portal was founded in year 2013, It has established itself as the premier online retailer of sustainable luxury. As the usage of organic and natural materials is essential of all its products. And their sourcing and designing team is continuously striving for best ethical materials for their products which have minimal effect on environment. In the REV studio, even a little thing matter. That’s why company’s small but continues efforts towards waste control are marvelous. The company’s partnership with “Trees for Future”  is also a great step towards green and healthy living.

3. ASOS Green Room

With a believe that there should be no barrier for getting a new outfit. This online shopping site is selling 3, 00,000 dresses in a week. As per them, they are not just selling or making profit but they are living in the heart of their customers. As per the company’s commitment to ensure the fashion with integrity. And for this, they are really caring about the transparency and progress of their supplying partners. Their website and published periodic reports update their consumer about their team’s contribution towards planet and people.

4. Bamford

Since 2006, Bamford is offering clothing, body and skin care products to its clientele via online. This online shopping company is offering remarkable clothing from the fine natural fibers. And their finest body care products from organic and botanical ingredients proved the company’s strict policy towards environment and people.  You can find multiple ethical products which they procured different countries like Scotland, Italy, Nepal and India.

5. People Tree

A 25 years old online shopping platform which gives surety to its clients that whatever you buy from here will be strictly ethical and sustainable. They claim to stand against fast fashion which gives society pollution, child labor, inequality and destruction of natural environment. So, they portrayed themselves as slow fashion followers which are really taking care of ethics, nature and planet people. People Tree developed the first integrated supply chain for organic cotton (from farm to final product). And they are the one those who got GOTS certification on their entire supply chain. They prefer hand weaved fabrics, by-sea shipments instead of by-air and choose recycled products instead of synthetic/non-biogradable materials.

6. TIFF

Tiff (an online shopping portal) was conceived by an 18 years old girl named Tiffany Roberts. As per the company, their ethical fashion and stylish products are only for those who have really concern about environment. They are offering different sustainable products to its clientele with different categories like “recycled & upcycled”, “ethical” and “eco-friendly products”. Their sustainable product range includes: accessories, dresses, trousers, jewelry, bags, shorts and skirts, lingerie etc. And currently this online shopping mall is offering more than 50 brands to its target segment (Men, Women & Kids).

7. Fashion Compassion

A UK based online shopping store offering variety of sustainable items to its clientele. It is owned by a young girl, Ayesha Mustafa, who named her sustainable products with its characteristics. They are offering 06 sustainable stamped products which guide their consumer about the sustainable credentiality of their purchase. Their sustainability stamps include: “Eco-Friendly”,” Locally Produced”, “Artisanal Reviving Craft”, “Fairl Traded”, “Upcylced Material” and “Vegan”.

8. AIRR Boutique

AIRR is continuously support brands who are ethics and sustainability conscious. It only prefers those brands whose products are made by FairTrade artisans and with organic material. As per the company’s management policy “Buying exclusively fair trade clothing or exclusively organic clothing should be something that is just normal. Not posh, not hippy, not middle class, not special, but just normal”. The company doesn’t encourage fast fashion products which are made from pesticides, toxic chemicals and used tons of water in processing and manufacturing. They don’t even encourage cheap items which ultimately made by enforced or child labor.

Sustainability in Online Shopping:

The sustainability journey is endless because its scope is really broader and has various avenues. Although, we could discuss few stores which are doing sustainable practices yet the list doesn’t stop here. As there are also so many other online shopping platforms which are practicing perfectly eco-friendly and ethical standards. Here I want to also briefly discuss the efforts of the some other good sustainable stores:

Master and Muse: Working under supervisor of prominent supermodel Amber Valetta. This online shopping store is offering wide range of ethical products to its clients. All the eco-friendly sourcing is directly supervise by Valetta herself.

Fjordlife: A Canadian based online shopping store, offering wide range of sustainable products for women. This store is catering the needs of that segment who is curious about their sustainable and ethical wardrobe.

A Boy Named Sue: A Hong Kong based store was incepted in early 2012 with an aim to offer sustainable products to its clients. The main motive behind this online shopping store is to clean the dirt of fast fashion approach.

All these three stores are totally emphasizes on ethical and sustainable products and sourcing. And there is no doubt in it that the efforts of these people are really admirable from all aspects. Anyhow, keeping in view the present scenario of fashion industry impact on our environment and daily life. There is still lot of things which we need to do for revamping our green world.